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Deliciously Beesponsible
Combines the deliciousness of pure honey with a strong commitment to environmental responsibility. The imagery accompanying the copy features a simple and attractive visual of a spoonful of honey being lifted up, with a sticky trail of honey slowly dripping off of it. The golden color and thickness of the honey are emphasized, making it look irresistible and tempting. The simplicity of the image complements the straightforwardness of the copy, reminding the viewer that sometimes the simplest pleasures can be the most satisfying.
Mirror, Mirror on the Wall, Liquid Lipstick that Tops Them All
The Maybelline liquid lipstick ad campaign features a simple and relatable concept that connects to consumers on a personal level. By showcasing the usual use of mirrors to apply the lipstick, the ad creates a sense of familiarity and comfort for the viewer. The photography is intentionally designed to be sleek and unobtrusive, with clean lines and minimalistic backgrounds to draw attention to the lipstick and the model's lips. With the tagline "Mirror, Mirror on the Wall, Liquid Lipstick that Tops Them All," Maybelline encourages viewers to try their liquid lipstick for a polished and confident look.
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