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Duo is fed up with people ignoring his notifications! Disregarding them won't help users avoid those cringe-worthy moments of embarrassment. Duolingo needs a digital campaign to show users the consequences of skipping their lessons. The social media strategy is adapted to fit each medium, add value, and drive users back to the app, ensuring an engaging language learning experience.
Hi! It's Duo. I know you've been ignoring my notifications because you keep pronouncing the "l" in tortilla but that's ok.
LISTEN TO ME
LISTEN TO ME
LISTEN TO ME
LISTEN TO ME
Sponsored story posts using instagrams poll, questions, and quiz tools. Think pop quizzes made by Duolingo to catch you NOT doing your daily lesson.
#DoYoDuolingo encourages users to share cringeworthy moments. Let's allow people to laugh off mistakes and learn from each other.
Using the Duet feature on the app, release a series of challenges where our users can show off their linguistic abilities; whether it is holding up a conversation or translating words fast.
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